Perhaps it is its visibility in WWII movies or M*A*S*H reruns. Or maybe it is because of Jeep’s close association with the USO. It could also be the fact that the company produces the best vehicles to see the best parts of this country. In any case, Benna Chrysler Dodge Jeep Ram is proud to announce that Jeep has been recognized for the 23rd consecutive year as America’s most patriotic brand.
Note that it didn’t say most patriotic automotive brand, but most patriotic brand overall. The accolade comes from Brand Keys, a branding research firm. Brand Keys surveyed more than 7,460 consumers, aged between 18 to 65 years old, balanced for gender and political affiliation, and had them assess 1,381 brands in 143 Business to Consumer and Business to Business categories, using Brand Keys emotional engagement measures. The assessments evaluated brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today’s patriotism challenges.
“Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present,” said Robert Passikoff, President and Founder of Brand Keys. “And if there’s such a thing as ‘patriotic DNA,’ it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year.”
Jeep’s recognition as America’s most patriotic brand is not just a title but a commitment. This is evident in Jeep’s 16-year partnership with the USO, where the brand has not only made donations but also organized collaborative events and provided support vehicles, showcasing its unwavering support for the military.
Jeep brand’s Military Incentive Program enables select military personnel to be eligible for military bonus cash to use toward select Jeep brand vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran, and honorably discharged veterans, within 12 months of discharge date, are eligible under the program.
“Being recognized as America’s most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other,” said Bill Peffer, Senior Vice President and Head of Jeep Brand North America.
There are countless ways to show your patriotism, but one of the most personally fulfilling is to enjoy a new Jeep model. The place to do that in the greater Superior Wisconsin area is at Benna Chrysler Dodge Jeep Ram. Take a look at Jeep’s amazing lineup of SUVs and pickup trucks and feel the pride.
Connect with us
