According to Tim Kuniskis, Dodge brand Chief Executive Officer – “Stellantis, it’s going to be an Electric Summer!”
As a way of kicking the “Never Lift” campaign into high gear, Dodge will be revealing three new products at their Dodge Speed Week festivities between August 15-17, 2022. Kuniskis says that these announcements will give Dodge fans a peek into the “new performance direction” for the brand.
Dodge Speed Week is a days long event added to the traditional Woodward Dream Cruise Week of events and comes just after MotorTrend Presents RoadKill Nights. RoadKill Nights shines a spotlight on the culture surrounding muscle cars with events such as legal drag racing (yes, you read that right), vehicle displays and even professionally driven Hellcat ride alongs.
It was previewed that August 15th announcements will include impacts on current muscle car lineups. August 16th will feature a gateway muscle product and August 17th will usher in the future of Dodge muscle products.
While only vague information has been shared, it’s safe to say that Dodge might be releasing some information on a long awaited battery-electric muscle car from the masters of muscle as well as more information on the plug-in hybrid that is expected to release in 2024.
CEO Tim Kuniskis discussed an introduction of a reintroduced Hornet as the Dodge Brand’s first plug-in hybrid with AutoForecast Solutions saying that the Hornet will most likely be akin to the Alfa Romeo Tonale.
The Never Lift campaign has been set to power Dodge into the future and it appears that Speed Week will be the biggest debut yet for the brand.
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