Now its own iconic brand, the distinctive Ram head first appeared on Dodge trucks in 1981. The two divided in 2009, paving the path for Ram to grow and innovate on its own. Now, over a decade later, Ram is still testing the limits of power and performance to give its new and loyal customers the ride of their life.
Focus on Quality
Since their beginning, Rams have been designed with longevity in mind. Every material and detail that goes into a Ram is meticulously chosen, and only those with the highest quality meet the standard. What was once just a thing of utility has transformed into a luxurious experience, made with style inside and out. From hard-wearing leather seats to dust-repelling exterior finish, every last detail is meant to convey a sense of individuality and personality. Within different Ram models, you can find distinctive details and styling. Where the Longhorn shows off the Ram’s history, the new TRX is built for the off-road. Even different trims have their own styling and customization packages to make every truck unique. However, they all convey the same message – quality above all. Rams keep up with new technology and tastes without sacrificing what makes the brand unique.
Pushing the Boundaries
The Ram hasn’t been afraid to adapt throughout the years. In fact, the opposite is true – Rams are constantly breaking boundaries of innovation. The objective is to change the standard of what a truck is meant to be. Instead of a pickup that hauls and tows, the Ram is now so much more. The 1500 keeps providing a durable and tough exterior that’s meant to be treated like a truck should with unexpected luxury like real wood paneling and high-quality leather seating. Such a contrast seems like it wouldn’t work, but for the Ram, it just does. That’s because its designers put thought and years of research into each decision that makes it to the final cut. Each year, Ram’s offerings seem to step up the game, taking each truck to the next level.
Find a Ram of Your Own
Do you want to see what the Ram is all about for yourself? You can browse Benna CDJR’s online inventory. Or, better yet, come test drive one for yourself at our Superior, WI dealership! Either way, we’d love to get you behind the wheel of your own Ram. Contact us today for the full Ram experience!
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