Did you know that Dave Grohl of the Foo Fighters is a Ram truck and van fan?
The nicest guy in Rock N’ Roll is now featured in Ram’s “Spotlight” campaign, which reinforces the values of our truck brand. These videos shine a light on families, family caregivers, coaches, teachers, and all those who remind us that they are built to serve, even in the most challenging times.
The two videos, “Rock Star” and “Overtime” are narrated by Grohl, followed by a third video called “Best Part.” The spots will be accompanied by the Foo Fighters’ song, “Making A Fire,” the opening track of their hot selling 10th album, “Medicine at Midnight.” These videos will run on television, and Ram’s official YouTube, Facebook, Instagram, and Twitter channels.
This campaign coincides with two new projects directed by Grohl. One is “What Drives Us,” a feature film documentary that is dedicated to every musician who has “ever jumped in an old van with their friends and left it all behind for the simple reward of playing music.”
The other project by Grohl features his mother, Virginia Hanlon Grohl. It is based on her acclaimed book, “From Cradle To Stage.” This is an unscripted television series that features the story of mother and son and their journey from the punk clubs of Washington, DC through Nirvana and the Foo Fighters.
Here’s a bit of trivia: Grohl not only owns a Ram 1500 pickup truck; he also owns a Dodge Ram Van. In fact, that van served as the Foo Fighters first vehicle to go between gigs as they were signing their first record deal.
If you’re a fan of the Foo Fighters and Nirvana, you will know that Dave Grohl is in your corner, giving his voice to Ram trucks. Superior Chrysler Dodge Jeep Ram hopes you will catch any of these videos when you can. Then, you can live out your Rock N’ Roll lifestyle behind the wheel of your very own Ram 1500 soon! Contact us to experience one today!
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