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What goes on behind the RAM branding?

ram trx offroad

Now its own iconic brand, the distinctive Ram head first appeared on Dodge trucks in 1981. The two divided in 2009, paving the path for Ram to grow and innovate on its own. Now, over a decade later, Ram is still testing the limits of power and performance to give its new and loyal customers the ride of their life.

Focus on Quality

Since their beginning, Rams have been designed with longevity in mind. Every material and detail that goes into a Ram is meticulously chosen, and only those with the highest quality meet the standard. What was once just a thing of utility has transformed into a luxurious experience, made with style inside and out. From hard-wearing leather seats to dust-repelling exterior finish, every last detail is meant to convey a sense of individuality and personality. Within different Ram models, you can find distinctive details and styling. Where the Longhorn shows off the Ram’s history, the new TRX is built for the off-road. Even different trims have their own styling and customization packages to make every truck unique. However, they all convey the same message – quality above all. Rams keep up with new technology and tastes without sacrificing what makes the brand unique.

Pushing the Boundaries

The Ram hasn’t been afraid to adapt throughout the years. In fact, the opposite is true – Rams are constantly breaking boundaries of innovation. The objective is to change the standard of what a truck is meant to be. Instead of a pickup that hauls and tows, the Ram is now so much more. The 1500 keeps providing a durable and tough exterior that’s meant to be treated like a truck should with unexpected luxury like real wood paneling and high-quality leather seating. Such a contrast seems like it wouldn’t work, but for the Ram, it just does. That’s because its designers put thought and years of research into each decision that makes it to the final cut. Each year, Ram’s offerings seem to step up the game, taking each truck to the next level.

Find a Ram of Your Own

Do you want to see what the Ram is all about for yourself? You can browse Benna CDJR’s online inventory. Or, better yet, come test drive one for yourself at our Superior, WI dealership! Either way, we’d love to get you behind the wheel of your own Ram. Contact us today for the full Ram experience!

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Best Long-Term Maintenance Plan for the Ram 1500

Everyone understands that regular maintenance is the best course of action to prolong the life of a vehicle. At Benna CDJR, we strive to make all of your vehicle maintenance as trouble-free as possible. It is worth noting that vehicle maintenance schedules are established when the vehicle is new, before few, if any, versions of the model have reached high mileage in real-world use. The enthusiast site Motorbicuit has taken a look at the Dodge Ram 1500 maintenance schedule and then talked to current high mileage Ram 1500 owners and worked out their own recommended maintenance schedule. The Ram 1500 comes with a maintenance schedule for up to 144,000 miles. But, in the words of Motorbiscuit, “ Some owners claim Ram 1500s are so reliable that they don’t consider their Ram trucks high mileage until they reach the 200k mark.” The Ram 1500 design only dates back to 2019, so examples of models that have surpassed the 144K mark aren’t common. Josh Wheeler is a diesel mechanic who regularly travels across the country and puts about 50K miles per year on his 2019 Ram 1500 Limited, the odometer of which now shows 190K miles. He let Ram’s built-in systems tell him when to change the oil, which had him service it about every 8K to 10K miles. After his 160K oil change, Josh sent samples of the old oil to two separate labs for analysis. The unanimous results were that the 5.7-liter Hemi V8 “Had a perfect score.” His worst issue was a cracked exhaust manifold which he addressed promptly. The Maintenance Schedule Motorbiscuit published the following maintenance schedule based on the official Ram recommendations and some additional input from the CarEdge.com website. Here is their recommendation: Mileage Service 8k miles Oil change & tire rotation 16k miles Oil change & tire rotation 20k miles Inspect: brake pads, tie rods, and all front suspension components 24k miles Oil change & tire rotation 30k miles Inspect: Brakes, front suspension components, CV joints, transfer case fluid, and the condition of the transfer case and axle 32k miles Oil change, tire rotation Replace: Air filter and spark plugs 40k miles Oil change & tire rotation 48k miles Oil change, tire rotation Replace: Spark plugs 56k miles Oil change & tire rotation 60k miles Inspect: Brakes, suspension components, and all filters Check and/or replace: transmission fluid, engine coolant, transfer case fluid, and brake fluid 64k miles Oil change, tire rotation Replace: Air filter, spark plugs, and spark plug wires 72k miles Oil change & tire rotation 80k miles Oil change, tire rotation, cooling system flush 88k miles Oil change & tire rotation 96k miles Oil change & tire rotation Replace: Air filter, spark plugs, and spark plug wires 100k miles Inspect: Brakes, suspension components, CV joints, and all filters Check and/or replace: transmission fluid, engine coolant, transfer case fluid, and brake fluid 104k miles Oil change, tire rotation, cooling system flush 112k miles Oil change & tire rotation 120k miles Oil change, tire rotation, serpentine/drive belt replacement, transmission fluid service, transfer case fluid service Inspect Brakes and suspension components. Check and/or replace: Engine coolant and brake fluid 128k miles Oil change & tire rotation Replace: Air filter and spark plug/wires 136k miles Oil change & tire rotation 144k miles Oil change & tire rotation Replace Spark plugs and cabin air filter Following this maintenance schedule not only protects your car and you should you need to make a warranty claim, we will also have your entire service history all in one place if you have the maintenance performed by our Benna CDJR service professionals. That could increase your vehicle's resale value. We offer you a challenge. Let’s work together to see if we can set a record for longest lasting Ram 1500.

Red Ram 1500 Classic Warlock Edition

2023 Ram 1500 Classic Preview

The 2023 Ram 1500 Classic is an affordable, familiar truck - and that's what makes it a classic! Part of the previous generation of Ram 1500 trucks, the Classic gets the job done without compromise. This workhorse of a truck provides the capability and durability you expect from a Ram without all the bells and whistles that come with newer vehicles. But what it lacks in technology, it more than makes up for in performance. As the most affordable new pickup on the market, the Classic offers basic amenities like vinyl or cloth seating and three cab choices – regular, standard, or crew. A regular cab offers two doors, while the quad and crew have different four-door configurations for more seating. The different cabs also come with different bed lengths to perfectly suit your hauling needs. Trims are narrowed down to two choices for 2023, the Tradesman or SLT along with two powerful engine options with a V6 or V8. You can stick with the standard 26-gallon fuel tank, or upgrade to the 32-gallon for more drivability. Inside, there are even more customization options, with a multitude of standard and available features. Being a Classic model, there are few tech features included, although you do have several options to upgrade. The Electronics Group bundle includes an upgraded 8.4-inch infotainment system compatible with Bluetooth, Apple CarPlay, and Android Auto that replaces the standard 5-inch touchscreen. There’s also an option for a Wi-Fi hotspot, an especially convenient function for work on the road. Other upgrade options include: Interior Cold Weather Group Trailer Tow Group ParkSense Rear Park Assist If you want to give your Classic a more unique look, the Warlock All Terrain Package adds function and style to the SLT trim. Matte black 17-inch alloy wheels, all-terrain tires, and rubber mats in front and back take the Classic off-road. Although not much has changed for the 2023 models, there’s a lot to love about the new Ram Classic. Be on the lookout for 2023 Ram 1500 Classic models to hit the floor soon at Benna CDJR! We keep our online inventory up-to-date with the latest vehicles, or you can contact us for more information on release date and pricing information as it becomes available.

Is The RAM 1500 Mopar SE The Rebel OTG Concept?

There is a patent out there with RAM lovers wondering if Stellantis, once Fiat Chrysler Automobiles, will file it? The RAM 1500 Mopar Special Edition truck has plenty of Mopar accessories, but will it come to life? Similar features are from the Rebel OTG Concept at the SEMA show in 2019. Let’s chat about the RAM 1500 Mopar Special Edition at Benna CDJR. We look forward to sharing your RAM experience; contact us today! more What Will The RAM 1500 Reportedly Offer? Missing is the rooftop tent, collapsible awning, and a few more exterior features. However, we see the snorkel intake, rear bumper intermixed with LED lights, and bespoke grille. The Rebel OTG concept will likely be the bones of the RAM 1500 Special Edition model lineup. But only the patent filing will give us a better look into the exterior of the 1500 Special Edition. The previews from the RAM Rebel OTG concept images give us a peek into what the Mopar SE might look like. We see a 10,000-pound WARN winch, 2.0-inch lift, Beadlock-capable wheels, and 35-inch Goodyear off-road tires as a part of the update. Get Your RAM On At Benna CDJR Our team at Benna CDJR looks forward to keeping you informed about the RAM 1500 Mopar Special Edition. In the meantime, you can turn to us for the next home and work truck. You already know you can count on us to get the pickup that fits your wants and needs; we can also service your RAM truck. You can rely on our parts and service department to order and install genuine RAM parts. We, too, can keep your RAM healthy for years with oil changes, tire rotations, repairs, and RAM accessories you love. Our finance team helps you get the RAM truck. Whether you decide to buy or lease, we can help. At Benna CDJR, our team is your team. Look at our new RAM trucks or Used RAM trucks, and let us know which one speaks to you. Pull life by the horns!