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Dodge earns KBB Best Performance Brand and Most Refined Brand Image Awards

Companies work hard at their brand image. It goes into their logo, how they advertise, who their spokespeople are, the events they sponsor, and so on. It is all so when someone mentions the brand name, one instantly conjures an image and associated values. But it all goes down the tube if the products don't meet the image. That’s why Benna CDJR is proud to announce Dodge as the winner of KBB’s Best Performance Brand and most refined Brand Image Awards.

Brand Image Backed by Brand Reality

Dodge has long presented itself as the brand of American muscle cars, led by the rear-drive Charger sport-sedan and the rear-drive Challenger coupe.  Models that didn’t deliver on that image, like front-drive minivans, compact, and mid-size sedans, were sent packing. 

The Durango 3-row crossover has been given the Dodge treatment as exemplified by the 2023 Dodge Durango SRT Hellcat, powered by the Challenger Hellcat’s supercharged 6.2-liter HEMI® Hellcat V-8 engine producing 710 horsepower and 645 lb.-ft. of torque. No other model in the segment comes close to that kind of power, firmly establishing Durango as the  “American Muscle” of its segment.

In saying farewell to the two models most responsible for its image, Dodge issued seven “Last Call” special editions of Chargers and Challengers with specific performance and styling packages. This is topped off by the final Last Call model, the Dodge Challenger SRT Demon 170, boasting an astounding 1025 horsepower on E85 fuel.

The Study that Led to the Awards

Dodge products truly drive the image, and people notice. This new honor marks the fifth consecutive year Dodge has been recognized with a KBB.com Brand Image Award. The Awards are based on consumer automotive perceptions found in Kelley Blue Book’s Brand Watch tracking study. The study, in turn, gathers data from more than 12,000 in-market new-vehicle shoppers annually who access KBB.com. It offers insight into how shoppers perceive important factors driving their purchase decisions, including brand/model familiarity, impressions, as well as brand loyalty among new-car shoppers. The study tracks 12 factors important to shoppers across all segments.

The Best Performance Brand Award was based on ratings of non-truck models strictly on the perception of “Driving Performance”. Kelley Blue Book cited Dodge models as “bred for high performance, featuring massive power and torque for an exhilarating, unforgettable driving experience.”  The Most Refined Brand Award is broader  Also, based on the ratings of non-truck models, it hones in on four factors: driving comfort, interior layout, technology, and prestige/sophistication.

“We are honored by this recognition from Kelley Blue Book, especially as we double down on our brand’s commitment to performance,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “The all-new Dodge Hornet GT is shipping now to dealerships, disrupting the status quo of the mainstream CUV segment with class-exclusive and best-in-class performance features.”

Future Muscle

Indeed, the Dodge Hornet enters the popular mid-size crossover segment in typical Dodge fashion but with a foot planted in the future. The halo model is the R/T Plug-in hybrid with class-leading 288 horsepower and 383 lb.-ft. of torque, plus “PowerShot” which supplies a temporary burst of 30 additional horsepower. 

Looking a little further into the future is the Charger Daytona SRT Concept, which shows electric propulsion with a vehicle that looks, drives, feels, and even sounds like a Dodge.

As long as there is Dodge, there will be American Muscle on the road.  We invite you to visit Benna DCJR soon to see the newest Muscle in the form of the Hornet and Durango, as well as the last of the iconic Charger and Challenger models.  We can even track down the nearest of any of the seven  “Last Call” models. 

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2026 Jeep Wrangler | 2026 Jeep Gladiator

Jeep Wrangler vs. Jeep Gladiator: Which Fits Your Lifestyle?

If you're looking for an adventure-ready vehicle, two of the most popular options are the Jeep Wrangler and Jeep Gladiator. Both offer legendary Jeep capability, removable tops and doors, and impressive off-road performance. However, they serve different types of drivers. So, you may be asking - Which Jeep is right for my lifestyle? In this guide, we'll compare the Wrangler and Gladiator to help you determine which vehicle best fits your daily driving needs, outdoor adventures, work requirements, and budget. What Do the Wrangler and Gladiator Have in Common? Before looking at the differences, it's important to understand what these vehicles share. Both models offer: Available four-wheel drive systems Exceptional off-road capability Removable doors and roof panels Rugged styling Trail-ready engineering Available advanced technology and safety features If your goal is adventure, either Jeep can deliver. Is the Jeep Wrangler Right for You? The Jeep Wrangler is right for you if... You Want the Ultimate Off-Road Experience The Jeep Wrangler has long been recognized as one of the most capable off-road vehicles in the Jeep lineup. The Wrangler offers a variety of available 4x4 systems, impressive ground clearance, available locking differentials, and specialized off-road features designed to help drivers tackle challenging terrain. Compared to the Gladiator, the Wrangler has a shorter wheelbase, making it easier to maneuver on tight trails and around obstacles, which is one reason it remains a favorite among off-road enthusiasts. Whether you're exploring forest trails, navigating rocky terrain, or heading out for a weekend camping trip, the Wrangler is built to inspire adventure. Models like the Jeep Wrangler Rubicon are specifically engineered for serious off-road performance, offering features such as heavy-duty axles, electronic sway bar disconnect, and off-road tires that help drivers confidently take on demanding conditions. From weekend adventures in the backcountry to gatherings with fellow Jeep owners, the Wrangler offers more than just transportation - it provides an opportunity to be part of a culture centered around exploration, freedom, and adventure. You Spend Most of Your Time Driving Around Town For drivers who spend most of their time commuting, running errands, or navigating busy city streets, the Jeep Wrangler offers a more compact and agile design than the Jeep Gladiator. Because the Wrangler does not have a pickup truck bed, it has a shorter overall length, making it easier to fit into parking spaces and navigate tight urban environments. While the Gladiator remains a comfortable daily driver, the Wrangler is generally the better choice for those who prioritize easy maneuverability, parking convenience, and a vehicle that feels at home both on city streets and off the beaten path. You Want Open-Air Freedom Many buyers choose the Wrangler because of its iconic open-air driving experience. The Jeep Wrangler offers a variety of open-air configurations, allowing drivers to customize their experience based on the season and their sense of adventure. Available roof options include soft tops, hardtops, and the Sky One-Touch® Power Top, which can open at the push of a button on select models. The Jeep Wrangler also features removable doors and a fold-down windshield, creating a unique connection to the outdoors that few vehicles can match. Whether you're cruising along scenic backroads, heading to the lake, or exploring a trail on a warm summer day, the Wrangler's open-air design helps make every drive feel like an adventure. For drivers who value freedom, fresh air, and the ability to fully embrace the journey, the Wrangler stands out as one of the most distinctive vehicles on the road. Is the Jeep Gladiator Right for You? The Jeep Gladiator is right for you if... You Need a Truck Bed One of the biggest differences between the Jeep Wrangler and Jeep Gladiator is cargo flexibility. While the Wrangler offers a versatile cargo area inside the vehicle, the Gladiator adds the utility of a five-foot steel truck bed. The Jeep Gladiator's truck bed is designed to handle a wide variety of tasks. Whether you're transporting tools and equipment to a job site, picking up lumber and supplies for a home improvement project, or loading up camping gear for a weekend getaway, the open bed provides added convenience and versatility. Outdoor enthusiasts can easily bring along bikes, kayaks, fishing gear, or other recreational equipment without sacrificing passenger space inside the cabin. The Jeep Gladiator also offers available cargo management features that help drivers organize and secure their gear. Combined with its rugged capability and pickup-truck practicality, the Gladiator is an excellent option for buyers who want the adventure-ready spirit of a Jeep with the everyday usefulness of a truck. You Tow Frequently If towing capability is an important part of your lifestyle, the Jeep Gladiator may be the better fit. The Gladiator offers a Best-in-Class maximum gas towing capacity of up to 7,700 pounds when properly equipped, making it one of the most capable midsize trucks available for towing. Whether you're towing a camper, utility trailer, boat, or recreational equipment, the Gladiator is engineered to help handle demanding towing tasks with confidence. Its available towing features and truck-focused design make it a practical choice for drivers who regularly haul gear for work, recreation, or outdoor adventures. You Want More Passenger Space While both the Jeep Wrangler and Jeep Gladiator offer comfortable seating, the Gladiator's longer wheelbase can provide a more spacious feel for rear-seat passengers. This can be especially beneficial for families, drivers who frequently travel with friends, or anyone who spends a lot of time on the road with a full cabin. Whether you're heading out on a road trip, taking the family camping, or simply commuting with multiple passengers, the Gladiator offers a practical balance of comfort and capability. For buyers who want a vehicle that can comfortably accommodate both passengers and gear, the Gladiator's spacious design is a significant advantage. Jeep Wrangler vs. Jeep Gladiator: Quick Comparison Choose the Jeep Wrangler if you: Prioritize off-road performance Want a shorter, easier-to-park vehicle Love open-air driving experiences Want to be part of the iconic Jeep culture Need more safety features Spend most of your time commuting or adventuring Prefer a traditional SUV design Choose the Jeep Gladiator if you: Need a truck bed for cargo Tow trailers or recreational equipment Want greater utility and versatility Need space for work gear and outdoor equipment Like the idea of combining Jeep capability with pickup-truck practicality Need more passenger space Love open-air driving and prefer a truck Final Thoughts: Which Jeep is right for your lifestyle? The right choice ultimately depends on how you plan to use your vehicle. If tackling trails, enjoying open-air freedom, and navigating daily drives with ease are your top priorities, the Jeep Wrangler is an excellent option. For drivers who need strong towing performance, the practicality of a pickup bed, and versatile cargo solutions while still enjoying Jeep's renowned capability, the Jeep Gladiator stands out as a great choice. Both vehicles deliver the rugged performance, distinctive styling, and adventure-ready spirit that Jeep is known for. The best way to decide is to experience them in person and determine which one better matches your lifestyle. Find Your Next Jeep Today Ready to compare the Jeep Wrangler and Jeep Gladiator for yourself? Our team is here to help you explore available models, compare trims and features, and schedule a test drive. Contact us today or browse our current inventory to find the Jeep that's ready for your next adventure. Sources: https://www.jeep.com/wrangler.html, https://www.jeep.com/gladiator.html

2026 Ram 1500

The HEMI® Is Back: Why Ram Brought Back the V8 in the 2026 Ram 1500

If you've been wondering what happened to Ram’s legendary HEMI® V8 engine - and why it’s making a comeback in the 2026 Ram 1500 - you’re not alone. At Benna Chrysler Dodge Jeep Ram in Superior, WI, we’ve been getting tons of questions from drivers in the Twin Ports region about the HEMI’s status. Today, we’re clearing up the facts and breaking down what you need to know - from why it was discontinued to what’s new in the 2026 Ram models. Whether you're searching for a new Ram truck near Duluth, MN or just want to understand what makes the HEMI engine so iconic, we’ve got all the details down below. What Makes the Ram HEMI® Engine a Legend on the Road? When you hear “HEMI®,” you think power, performance, and pure American muscle. At Benna CDJR, we proudly offer a lineup of Ram trucks equipped with the iconic HEMI V8 engine - a true symbol of strength that has stood the test of time. But what exactly is a HEMI engine, and why is it such a big deal? Let’s break it down. What is a HEMI® Engine? “HEMI” refers to the engine’s hemispherical combustion chambers. Unlike conventional flat-head engines, the HEMI design allows for a more efficient air-fuel mix, better combustion, and improved airflow. The result? More horsepower, more torque, and greater efficiency. This design dates back decades but has been refined over the years to power heavy-duty trucks like the legendary Ram 1500, Ram 2500, and Ram 3500. Why Was the HEMI® V8 Discontinued? For the 2025 model year, Ram made a bold move by replacing the popular 5.7L HEMI® V8 in the Ram 1500 with the new 3.0L Hurricane twin-turbo inline-6 engine. As reported by Kelley Blue Book, the decision was based on: Fuel efficiency & emissions standards: As regulations tightened, Ram shifted toward more efficient, turbocharged engines. Corporate strategy: Stellantis (Ram’s parent company) focused on smaller, globalized powertrains across brands. Performance goals: The Hurricane I6 offers similar or better performance numbers with improved efficiency. While these reasons made sense on paper, loyal Ram fans and HEMI enthusiasts weren’t thrilled. The legendary V8’s powerful sound, iconic feel, and brand identity couldn’t be replaced by numbers alone. Why Ram Is Bringing Back the HEMI in 2026 In short: Ram listened to its customers - and responded. For 2026, the 5.7L HEMI® V8 engine is officially back in the Ram 1500 lineup. According to MotorTrend, Ram CEO Tim Kuniskis even admitted they had “screwed up” by removing the HEMI and brought it back is a direct result of overwhelming customer demand. This move sends a strong message: Ram understands that power, performance, and tradition still matter to truck buyers - especially here in the Northland, where capability counts year-round. What’s New with the 2026 HEMI® V8? The returning 5.7L HEMI® V8 brings back everything Ram fans love - with a few modern upgrades. ✔ Same Proven Performance: 395 horsepower 410 lb-ft of torque Paired with the eTorque mild hybrid system for better fuel economy, smoother start/stop, and added low-end torque ✔ New Styling Touches: All HEMI-equipped Ram 1500 trucks now include a new V8 badge - a bold visual statement of power and pride. As CNBC described it, the badge is a “Symbol of Protest” - a nod to how Ram listened to its most loyal fans and responded. ✔ Enhanced Exhaust & Tuning: Tuned for a more aggressive sound, giving drivers that classic V8 rumble they know and love. ✔ Available on Multiple Trims: The HEMI is now an optional upgrade, allowing more choice across trim levels like Big Horn, Laramie, and Limited. Ram 1500 with a HEMI® vs Hurricane I6: Which Is Right for You? Now that the HEMI is back, many customers are asking: which engine should I choose? Engine Horsepower Torque Fuel Efficiency Towing 5.7L HEMI® V8 395 hp 410 lb-ft Moderate Excellent 3.0L Hurricane I6 HO 540 hp 521 lb-ft Better Excellent 3.0L Hurricane I6 SO 420 hp 468 lb-ft Better Excellent The Hurricane I6 offers cutting-edge performance and improved MPG, but if you crave classic V8 power, better throttle response, and that unmistakable engine sound, the HEMI is still the go-to. At Benna CDJR, we help buyers compare both to choose the best fit for their needs - whether you're hauling gear to the job site or heading north for a weekend cabin trip. Where to Find the 2026 Ram 1500 with a HEMI Near Superior, WI If you're searching for a 2026 Ram 1500 with a HEMI® V8 engine for sale near Duluth or Superior, you're in the right place. Benna CDJR proudly serves Northern Wisconsin and Minnesota with a large selection of new Ram trucks, including exclusive early access to HEMI-equipped models. Want to customize a truck that’s perfect for you? Ram’s Build & Price Tool is the perfect place to start! You’ll have the power to customize your vehicle to match your lifestyle, budget, and taste. Our team is here to walk you through the entire ordering process from configuration to keys-in-hand. Test Drive a Ram HEMI® Truck at Benna CDJR Looking to experience the raw power of a HEMI for yourself? Visit us at Benna Chrysler Dodge Jeep Ram in Superior, WI, and get behind the wheel of a Ram 1500, 2500, or 3500 today. Our experienced team will walk you through engine options, trim levels, and help you decide if the HEMI or Hurricane is the right fit. Browse our New Ram inventory and Pre-Owned Ram selection online or stop in for a test drive! Final Thoughts: The HEMI® Is Back - and Better Than Ever The return of the HEMI® V8 in the 2026 Ram 1500 proves one thing: Ram listens to real truck owners. If you’re looking for a truck with classic V8 power, rugged reliability, and modern tech, now is the time to get behind the wheel. Visit Benna Chrysler Dodge Jeep Ram in Superior, WI, or browse our 2026 Ram 1500 inventory online. The HEMI is back - and waiting for you. Sources: Stellantis Press Release, MotorTrend, CNBC, Kelley Blue Book, and Ram Trucks.

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Ram 1500 Reigns as MotorTrend 2025 Truck of the Year

The 2025 Ram 1500 arrived with a new approach to the full-sized pickup truck. By introducing a duo of powerful turbocharged in-line six-cylinder engines, the most advanced pickup truck in its class continues to go from strength to strength. Now, it is garnering its own rewards. In fact, MotorTrend has named the Ram 1500 its 2025 Truck of the Year. This honor marks the seventh time a Ram pickup has earned the prestigious title since Ram became a standalone brand. Previous Truck of the Year Awards were presented to Ram in 2010, 2013, 2014, 2019, 2020, 2021, and now 2025. After weeks of testing, MotorTrend’s editors gave the truck high scores in every competitive testing process category. They found what makes the 2025 Ram 1500 one of the most desirable pickup trucks around. It all starts with the 3.0-liter Hurricane Straight-Six Turbo engine. With two versions available, the one they love the most is the higher-output version that delivers up to 540 horsepower. This engine played a significant role in the evaluation and scoring. MotorTrend editors also recognized the wide variety of trim levels for customers to choose from, from the luxury of the Tungsten model to the raw off-road capability of the RHO. MotorTrend 's annual awards recognize the best vehicles representing exceptional value, superiority in their classes, and impact on the automotive scene. The accolades are among the most coveted automotive industry awards and represent the pinnacle of an extremely competitive segment. These award winners are not chosen based on a direct comparison against other finalists. Instead, they are based on the results of how each contender measures against the award’s six criteria: advancement in design, engineering excellence, efficiency, safety, value, and performance of the intended function. Contending vehicles at Truck of the Year are first put through MotorTrend’s full battery of performance tests at a professional automotive test center to evaluate virtually every aspect of each vehicle, then assessed on real-world roads loaded, unloaded, and while towing, as well as at a premiere off-road facility, before a winner is selected. Based on the testing and evaluation MotorTrend gave the 2025 Ram 1500, it is definitely a winner! Our pickup truck not only puts the power down but also has the most advanced suspension system in its class. Being the first pickup truck with a multi-link rear independent rear suspension, the 2025 Ram 1500 delivers an exceptional ride with superb load management and balance. Plus, the 2025 Ram 1500 continues to deliver advanced technology and connectivity with the UConnect 5 infotainment system. You can also share control using the Hands-free Active Driving Assist, our Level 2+ autonomous driving system. These stand-out features are among the many reasons why the 2025 Ram 1500 is a winner. The next step is to see for yourself why the 2025 Ram 1500 is a winner right here in the Twin Ports area. Contact us at Benna Chrysler Dodge Jeep Ram soon for your testing and evaluation of the newly crowned MotorTrend Truck of the Year!