It is not often that an automotive manufacturer seeks to ensure their customers have every bit of information regarding what is happening within the company. Ram trucks are making that very effort with the all-new Ram Revolution. Ram created this initiative to bring their customers into the future with them as they develop their all-new lineup of EV trucks.
The website for the Ram Revolution allows customers backstage access to what the company is working on and allows them to provide their opinions. Ram is famous for best the first truck manufacturer to answer the call of the people by building their trucks with the driver in mind. They made their trucks special by emphasizing the importance of high-quality materials to make the driver comfortable, while still driving a workhorse of a truck.
When Ram made the decision to join the electric vehicle (EV) market, they wanted to take it to the people and thus launched Ram Revolution in early February. As they work on the Ram 1500 BEV, Ram has provided updates to the customers through the website. They are allowing customers to comment and offer their feedback on design aspects.
By debuting photos of the concept vehicle for the Ram 1500 BEV, Ram has asked the customers to express their needs. They want to know what fans of the truck are expecting from the EV model in terms of range, comfort, technology, and more. By accepting the feedback, Ram is creating a wider connection with their audience and ensuring that their new BEV tops customer lists across the country.
Ram tried to make their trucks synonymous with both luxury and capability and it looks like they are carrying that mission into the future as well. When they formed their own brand back in 2009, Ram cemented their reputation for taking things to the consumer and genuinely listening to what the people wanted.
Over the course of the next year, Ram officials intend to conduct the Ram Real Talk tour. On this tour, they intend to hit several different cities to talk to the real consumers of their products and figure out what is important to them in the new EV model.
At Superior CDJR, we want to ensure our customers have up to the minute information, so we look forward to keeping you posted.
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